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Keeping in touch with
your client’s can be very rewarding not just financially but also in
terms of client satisfaction and retention. If you are using a paper
based system though it can be an almost impossible task and no doubt
incredibly time consuming.
Ever wished you could create a marketing flyer send it to a selection of
clients and measure the response? Try a few variations and then use the
most effective to mass mail? How about just letting clients know of any
changes, improvements or additions in your salon? Or just sending out an
annual newsletter?
With SoftBooking Customer Relationship Management (CRM) is Childs play;
you can create and send information to your clients via the post an SMS
text message or Email, the system will log what was sent to who and
when, you can then just sit back and wait for the response.
It goes further than this though, any contact you have with your clients
can be recorded on the system, enabling you to build a huge profile of
each and every client within your salon.
They say ‘knowledge is power’, and the more knowledge you have of your
clients and effective marketing strategies the more power you have to
increase sales from your existing client base.
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